Summer is a great way for shopping centers to host Saturday concerts, and for cities to host a music series. Music attracts shoppers to malls, where they remain to listen to the music, and to shop at stores. Stores that most benefit are restaurants, ice-cream shops, and candy stores.
For cities, a concert series is a great way to enhance community-pride.
Examples: The Rock and Roll band "Mersy Beach" is a great draw at Harbor Bay Landing (Alameda), for their summer concerts. The country and western band Silver Creek was a fan favorite at Larkspur Landing (Larkspur).
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