Home builder Pulte Homes and their marketing company, planned a "Carnival theme" for the grand opening of their active living community, Del Webb Homes, in Manteca, California.
There were radio and print advertisements encouraging home buyers to view the models, and bring the family, for magicians, balloon artists, facepainters, and a Caribbean Steel Band. This "carnival atmosphere" was enhanced with a jump house, carnival games, cotton candy, and corn dogs.
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